
Hamilton East Public Library (HEPL) has been named one of just eight recipients of the 2025 John Cotton Dana Public Relations Award, a highly esteemed national honor recognizing excellence in library communications.
The award, presented by the American Library Association’s (ALA) Core Division and EBSCO Information Services, celebrates strategic achievement in public relations and marketing by libraries. In addition to national recognition, HEPL will receive a $10,000 development grant funded by the H.W. Wilson Foundation. Library representatives were honored during a special ceremony at the ALA Annual Conference & Exhibition held this year in Philadelphia.
HEPL earned the distinction for its “Show Your Library Card and Save” campaign, which successfully connected local businesses and residents by highlighting the power and value of a library card. The campaign was designed to boost community engagement and increase the number of active cardholders.
By forming local business partnerships and using data-driven insights and community feedback, the campaign promoted HEPL’s wide range of offerings—including nontraditional services. The result was a 17% increase in library card registrations, a key goal for the library’s outreach strategy.
“We’re incredibly honored to receive this national recognition,” said Kelsey Sweet, HEPL’s Director of Marketing and Communications. “This award reflects the creativity of our team and the enthusiasm of our community. Thank you to ALA Core, EBSCO, the H.W. Wilson Foundation, and most importantly, our amazing patrons and partners who made this campaign such a success.”
HEPL plans to bring back the campaign in September 2025, offering another round of discounts at participating businesses for library cardholders. Details on the 2024 campaign and updates for the 2025 edition can be found at hamiltoneastpl.org.
Established in 1946, the John Cotton Dana Award is named after one of the most influential figures in American library history. Often referred to as the father of the modern library, Dana championed accessible, community-focused services. The award honors libraries that demonstrate innovative and effective approaches to raising awareness of their programs and impact.









