
Just days ago, a major announcement sent shockwaves through the world of auto racing. Roger Penske—owner of the Indianapolis Motor Speedway and the IndyCar racing series—has sold a one-third ownership stake in both properties to Fox Sports. As part of the deal, Fox will extend its contract to broadcast the entire IndyCar series, including the iconic Indianapolis 500.
The reaction across the motorsports media landscape has been overwhelmingly positive. Many have hailed the deal as a move that will elevate IndyCar coverage, bring greater financial stability, and expand the sport’s audience.
Meanwhile, another major media shakeup is reportedly in the works. Multiple outlets are reporting that the NFL is about to acquire a 10% stake in ESPN. The speculation is that Disney—ESPN’s parent company—is positioning the network for the post-cable era. A big part of that strategy is its upcoming direct-to-consumer streaming service, which is expected to cost sports fans around $30 a month. As part of the deal, the NFL would hand over control of the NFL Network and RedZone—its popular live look-in channel during Sunday games—to ESPN.
Again, sports media commentators are largely praising the move, calling it a win-win for both ESPN and the NFL.
Please excuse me, but I feel compelled to throw a little cold water on both of these deals. In my view, these arrangements may make business sense—but they are bad news for fans.
For decades, the model for live sports coverage has been relatively straightforward: media companies pay rights fees to broadcast the games, while maintaining editorial independence. This model worked well, striking a balance between access and accountability.
But that balance is now in serious jeopardy.
The NFL, in particular, has a long history of aggressively managing its media relationships. Networks that hold broadcasting rights are under constant pressure to avoid coverage that displeases league officials or team owners. And now, if the NFL has an ownership stake in ESPN, will reporters and commentators really feel free to cover the league honestly? Will viewers hear the full story if something controversial happens—on or off the field?
The same concern applies to Fox and IndyCar. Will Fox reporters call it like they see it when their own company owns a major stake in the sport they’re covering?
As fans, we tune in for honest, insightful, and unbiased coverage. Cross-ownership between leagues and networks undermines that trust. It blurs the line between journalism and promotion, and that should concern anyone who cares about the integrity of sports coverage.
Yes, these deals may offer business advantages to owners and media companies. But let’s be clear: they’re not in the best interest of the fans. And to me, that’s a real loss.