The Humane Society for Hamilton County will again partner with local philanthropist Steve Cage to host the fifth annual Furry Fracas pickleball tournament, set for Jan. 29 through Feb. 1 at The Picklr in Noblesville.
The four-day event raises money and awareness for HSHC and is part of the national Victory Pickleball Series, an amateur-only tour that combines competitive play with charitable giving. Organizers expect more than 700 players, volunteers, vendors and spectators to attend this year’s tournament.
Cage, a longtime supporter of HSHC, contributed $4 million to the organization’s capital campaign, helping make possible the Steven J. Cage Foundation Animal Wellness Center in Fishers. His involvement later expanded into ongoing operational support through pickleball fundraising events, leading to the creation of the Furry Fracas.
The tournament has grown steadily since its launch and is now considered one of the top pickleball events in Indiana. According to organizers, the Victory Pickleball Series averages about 450 players per tournament nationwide and has provided more than 45,000 meals for people in need and more than $100,000 in support for shelter pets.
“In five short years, we’ve grown the Furry Fracas into one of the top two tournaments in the state of Indiana,” said Kevin Huff, president of the Victory Pickleball Series. He said the event was created to generate critical awareness and financial support for HSHC.
In 2025, the Furry Fracas raised more than $30,000 in three days to support animal care and lifesaving programs at the shelter. This year’s event includes a partnership with title sponsor Tom Wood Porsche, with a goal of exceeding previous fundraising totals.
Rebecca Stevens, president and CEO of HSHC, said the tournament reflects Cage’s commitment to shelter animals and the community. She said the event benefits not only Hamilton County but also the broader communities reached by the Victory Pickleball Series.
The Furry Fracas is open to players of all ages and skill levels and will feature competition on 19 indoor courts at The Picklr over the course of the tournament.