A Fishers-based technology firm says it is redefining how organizations connect with customers through personalized video.
Spokenote announced the launch of what it describes as the first platform designed to allow organizations to scale authentic, short-form video interactions without manual editing or AI-generated impersonations. Company leaders say the new capability combines human connection with the speed and efficiency of modern automation.
According to the company, the platform enables organizations to create dynamic video experiences that adapt to individual viewers. Using modular video components assembled based on audience segmentation and interests, each message is customized for the recipient while maintaining what the company calls a “human” feel rather than a mass-produced look.
Spokenote says its system differs from traditional content marketing platforms and personalization engines by focusing on translating data into what it describes as one-to-one human experiences. The videos can be integrated into existing customer relationship management systems and deployed through SMS, email or direct mail campaigns.
“The world is saturated with automated, soulless noise. People don’t want more information; they want more connection,” said Spokenote Founder and CEO John Wechsler in a statement. “Spokenote is the first and only platform that allows a brand to look a thousand different customers in the eye and deliver a unique, authentic message in seconds.”
The company says the technology is designed for high-impact communications where trust plays a critical role, including student recruitment, donor engagement and customer appreciation efforts.
Users upload or record short video clips, connect audience data and generate personalized video experiences at scale. The platform also provides performance analytics so organizations can measure engagement and track results across the customer journey.
Spokenote is headquartered in Fishers and serves organizations seeking more direct, personalized engagement strategies in an increasingly crowded digital marketplace.