A Fishers technology company is expanding its reach in the sports world through a new partnership with Butler Athletics and Playfly Sports aimed at transforming how college programs connect with fans and corporate partners.
Spokenote announced it will provide its personalized video platform as part of a broader effort to move beyond traditional sponsorship models—such as signage and in-game promotions—toward year-round, interactive engagement.
The partnership will center around experiences at Hinkle Fieldhouse, along with digital and off-site activations throughout the year. Playfly Sports, which focuses on revenue generation for athletic programs, is developing the strategy to integrate Spokenote’s technology into Butler’s corporate partnership offerings.
The goal: create more meaningful, measurable connections between sponsors, donors, alumni and fans.
Spokenote’s platform allows organizations to deliver personalized video messages tied to physical or digital touchpoints, opening new avenues for storytelling and engagement. Butler Athletics plans to use the technology across ticketing, donor outreach and alumni relations, while also introducing new “tech-infused” gameday elements.
Company founder and CEO John Wechsler said college athletics partners are increasingly looking for ways to deepen engagement beyond the traditional game-day window.
“This partnership allows Butler Athletics to offer corporate partners something truly different with personalized access, premium experiences, and year-round engagement,” Wechsler said.
Butler officials say the collaboration builds on existing relationships while introducing new tools to strengthen them.
Athletics Director Grant Leiendecker called Spokenote “an industry leader” with strong central Indiana roots, adding that the partnership will help personalize connections with supporters at all levels.
Playfly executives say the effort reflects a broader shift in collegiate athletics toward integrated, long-term fan engagement strategies.
“By blending technology and hospitality, this transforms how fans interact with Butler Athletics,” said Christy Hedgpeth.
The agreement also includes an immediate local presence: Spokenote will sponsor Butler Athletics’ corporate partner reception April 29, providing custom VIP badges and video-driven experiences for attendees.
The Butler partnership builds on Spokenote’s growing footprint in sports and entertainment, including a recent activation with the Indiana Pacers during their NBA Finals run.
For Fishers-based Spokenote, the deal represents another step in positioning its platform as a tool for modern fan engagement—one that extends well beyond the arena and into year-round digital connection.