An Indianapolis-based nonprofit that regularly assists families in the Fishers area is launching a Mother’s Day campaign aimed at helping some of the region’s most vulnerable newborns.

The Milk Bank announced its new “Lifeline of Love” campaign this week, giving community members a way to honor mothers, caregivers and other special women in their lives while supporting the organization’s mission of providing lifesaving donor human milk to premature and medically fragile infants.

The campaign allows donors to send personalized digital tribute cards for Mother’s Day, with contributions helping fund the collection, processing and distribution of donor human milk for babies in neonatal intensive care units (NICUs).

According to the nonprofit, donor human milk can significantly improve health outcomes for premature infants and reduce the risk of serious medical complications.

“‘Lifeline of Love’ connects the act of honoring mothers, caregivers, and mother figures with the profound impact of giving another baby a chance to survive and thrive,” said Lisa Busse, Head of Advancement for The Milk Bank. “It’s a simple yet powerful way to celebrate someone you love while extending that love to families facing some of their most difficult moments.”

Officials with The Milk Bank say the campaign comes at a time when demand for donor milk continues to grow as more hospitals and families recognize its medical benefits. The organization says meeting that increased demand requires additional donor recruitment, community awareness and financial support.

“Every ounce of donor milk can make a difference,” said Freedom Kolb, CEO of The Milk Bank. “As demand grows, so does our commitment to ensuring every baby who needs donor milk has access to it. It is our community’s way of saying no family has to stand alone.”

Founded in 2005, The Milk Bank distributes more than 700,000 ounces of pasteurized donor human milk annually to hospitals and families throughout the region. The nonprofit reports it has provided more than 17.9 million feedings of donor milk since its inception.

The organization follows safety standards established by the Centers for Disease Control and Prevention, the U.S. Food and Drug Administration, and the Human Milk Banking Association of North America.

Residents interested in participating in the Mother’s Day campaign can learn more or send a digital tribute card through the organization’s “Lifeline of Love” webpage.