A brand familiar to generations of Central Indiana shoppers is getting a new name — and a new hometown.
Finish Line, the athletic retailer long headquartered on the far east side of Indianapolis, merged with British retail giant JD Sports and is rebranding as JD. On Wednesday, city and company officials announced JD North America will move its corporate headquarters to Fishers, anchoring a $169 million sixth phase of the Fishers District.
The move brings more than 400 corporate employees to Fishers, with plans to add 200 more jobs in the next few years. The JD Finish Line distribution center will remain in Indianapolis.
JD North America will acquire and remodel the 350,000-square-foot building at 11100 USA Parkway known as The Link — the former headquarters of USA Funds and later Navient. Renovations will begin in 2027.
“We love this building. We love this city,” said John Hall, CEO and managing director of JD North America. Hall said many of his current 425 employees already live in Fishers, and when they heard the news of the move, “the response was a resounding success.”
The headquarters is one piece of a much larger plan for the area around the Fishers District, the Fishers Event Center and The Link.
The City of Fishers will build the $65 million, 180,000-square-foot Fishers Fieldhouse, which will serve as the official training facility and headquarters for Major League Volleyball’s Indy Ignite. The team gets a 29,000-square-foot home base for practice, training and front office operations, just steps from its home court at the Fishers Event Center.
“Incredibly exciting,” said Ignite President and General Manager Mary Kay Huse. “Today is just another huge milestone for this franchise and also for our community. This new state-of-the-art practice facility will be the first of its kind for Major League Volleyball.”
The fieldhouse will also include flex space for 10 basketball or 20 volleyball courts aimed at youth sports leagues and tournaments. Pro Net Sports will make the facility home to a new Indy Hoops Academy girls basketball program and a new AAU boys basketball program. The fieldhouse will break ground in fall 2026 and is expected to open in late 2027 or early 2028.
Buckingham Companies will serve as master developer of the expansion and is planning Contrast | Fishers, a 50-acre mixed-use development with 167 studio, one-, two- and three-bedroom apartments and 98 three- and four-bedroom townhomes. Groundbreaking is expected this year, with completion anticipated in late 2028.
Fishers Mayor Scott Fadness said that when The Yard was first developed, he had no idea future development would come to this.
“This marks just shy of a billion dollars of investment in the Fishers District,” Fadness said. “It represents 40 restaurants either here today or have committed to being in the Fishers District, 1,400 multi-family homes, 70,000 square feet of office and nearly 500 hotel rooms have been committed to be a part of this entertainment district.”
Economic Development Director Megan Baumgartner said the Fishers City Council will consider the economic development package at its June 15 meeting. The agreement includes clawback provisions allowing the city to recover incentives if the terms are not met. Details of the incentives are expected to be posted online later this week.
If approved, the area around the Fishers District, the Fishers Event Center and The Link will see a great deal of construction in the coming years.
