This week’s Fridays with Larry podcast focuses on one of the biggest changes in college athletics in decades — Name, Image and Likeness, better known as NIL.

I begin the podcast with commentary on how NIL has reshaped college sports by allowing student-athletes to profit from their personal brands while opening new opportunities for businesses to partner with them.

My guest this week is Erik Braden, CEO of Fishers-based Braden Business Systems. He discusses why his company chose to become involved in NIL partnerships, first with former Purdue basketball standout Braden Smith and now with Indiana University football players Josh Hoover and Fishers High School grad Khobie Martin.

Braden also explains how the company’s NIL program has gone beyond marketing by partnering with Gleaners Food Bank, combining charitable giving with student-athlete appearances to help address food insecurity in Indiana.

The podcast concludes with a lighter story from California, where Disneyland celebrated a major milestone by welcoming its one-billionth guest.

Fridays With Larry is sponsored by Citizens State Bank.

You can listen to this week’s edition of Fridays with Larry using this video link, this audio link, or the links below.